As demand skyrocketed for touch-free transactions, QR codes — recently considered near extinction — began making a comeback during the pandemic. Now they are back, and it appears that they are here to stay. Brushing Up On Basics First, QR fittingly stands for “quick response.” At face value, they’re essentially matrix bar codes that when […]
Rebirth of the QR Code Read More »
Wherever visitors may go within your website, it’s paramount that you’re making sure they know the following: Who you are. What you are. Where you are. What you do. Why you do it. How you can help them. But don’t just tell them — show them. Because in In 2021, content marketing is all about
Five Visuals to Ramp Up Blog Posts Read More »
Here in the year 2021, it’s not outlandish to say the world is at your fingertips. For that, we can thank the high-powered, handheld computer we carry in our pockets. Curious about how many meters are in the Olympic steeplechase race? Phone out, quick type, and BAM! 3000 meters. And answered all in a matter
The Importance of Mobile-Friendly Websites Read More »
When it comes to engaging internet users on to your website, well-written blogs, eye-popping designs, easy navigation, and strong calls-to-action are key elements in the customer experience equation. However, there is one more critical factor that is often overlooked, and that is the presence of customer testimonials. While “word of mouth” marketing isn’t quite what
Testimonials: A Lasting Impression Read More »
Due to its convenience, at-home parcel delivery services have become the norm. Because they are so widely-used, the effects of supply and demand are coming into play. Be ready because noticeable changes are coming and they’re going to affect the way you send and receive packages. The United States Postal Service (USPS) has announced their
USPS Announces Expected Mid-Year Increase Read More »
Social media is much more than it has ever been and continues to further ingrain itself into everything we do—especially business marketing initiatives. And the proof is in the proverbial pudding. In a 2020 report from DataReportal, more than 3.8 billion of the 4.5 billion worldwide internet users are on social media platforms. Of those
How to Develop a Social Media Blueprint Read More »
The website is typically a user’s first touch to someone’s brand identity. I call it the “front porch” to the branded house you are trying to build. During the construction phase, there is a key component to the foundation you mustn’t forget: a blog. A company blog is a perfect place to post brand-related content
The Power and Practice of Blogging Read More »
In a faced-paced, digital world where surfing the web acts as the omnipresent source of information, UX (user experience) and UI (user interface) are terms that are often used interchangeably but actually have very different meanings. With that, let’s decode the techno buzzwords and dive into why they’re crucial when creating a digital masterpiece. What
The UI/UX Experience and Why it Matters Read More »
As if to stay on par with the unique nature of 2020, PantoneⓇ chose to bring a little bit of that “only in 2020” vibe into 2021. In the first week of December 2020, Pantone released its “Pantone Color of the Year” for 2021. But instead of choosing one like nearly every other year, 2021
Branding With Color is an Artform Read More »
It is said that a picture paints a thousand words, but on Wednesday, National Youth Poet Laureate Amanda Gorman delivered 709 words at the 2021 Presidential Inauguration in the form of a poem she wrote called “The Hill We Climb” that painted a memorable, magical picture unto itself. The 3,097 characters she crafted and then
Words Can Be Beautiful and Inspiring Read More »
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