Social media is much more than it has ever been and continues to further ingrain itself into everything we do—especially business marketing initiatives. And the proof is in the proverbial pudding. In a 2020 report from DataReportal, more than 3.8 billion of the 4.5 billion worldwide internet users are on social media platforms. Of those …
The website is typically a user’s first touch to someone’s brand identity. I call it the “front porch” to the branded house you are trying to build. During the construction phase, there is a key component to the foundation you mustn’t forget: a blog. A company blog is a perfect place to post brand-related content …
In a faced-paced, digital world where surfing the web acts as the omnipresent source of information, UX (user experience) and UI (user interface) are terms that are often used interchangeably but actually have very different meanings. With that, let’s decode the techno buzzwords and dive into why they’re crucial when creating a digital masterpiece. What …
As if to stay on par with the unique nature of 2020, PantoneⓇ chose to bring a little bit of that “only in 2020” vibe into 2021. In the first week of December 2020, Pantone released its “Pantone Color of the Year” for 2021. But instead of choosing one like nearly every other year, 2021 …
It is said that a picture paints a thousand words, but on Wednesday, National Youth Poet Laureate Amanda Gorman delivered 709 words at the 2021 Presidential Inauguration in the form of a poem she wrote called “The Hill We Climb” that painted a memorable, magical picture unto itself. The 3,097 characters she crafted and then …
In life, the feeling of personal success is one of the things that keeps us moving forward. When that feeling of success is because of your efforts to help someone else become successful, you win. It’s what we can look back on with pride and fulfillment when we reach the later years in life. Living …
COVID and the subsequent economic downturn has created a lot of issues for everyone; how you do business, where you work, how you communicate, how you market and sell, and how you cope! Working remotely has its own challenges; for some, it can be depressing and unproductive. Zoom calls (or Teams, or Hangouts – whatever …
Solutions to Increase Productivity and Commerce During Covid Read More »
Did you know that the US Postal Service has a digital multichannel advertising program hiding in plain sight? It’s incorporated into its USPS Informed Delivery service, and if you send mailings to your clients and prospects – it’s well worth looking into. (Pssst – Lighthouse Marketing can help you with this!) Informed Delivery is a …
I used to love Google Analytics because I could see how many people were visiting my site or my clients’ sites, and where they were coming from. When I learned about the power of Marketing Automation (MA), it was like turning on a light in a dark room. The business intelligence that MA generates is …
Marketing Automation – The Business of Intelligence Read More »
You are out at lunch and get a tweet that it was released a couple days ago – and it dawns on you that it may be waiting at the office. Your pace quickens in anticipation… Sprinting through the front door you let your assistant know that for the next 30 minutes you are “in …
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