Story & Messaging

What is Your Brand Perception?

What is the perception your clients have of you?

That is, does the actual experience clients have with you match up to the promise you gave them?

This disconnect is a symptom that you are out of alignment in terms of your brand, which starts with your Purpose.

The Purpose of your organization should define your Mission, Vision, Promise, and Values. This drives your Brand Essence, your Voice and Visuals, and ultimately the Story you tell. Lighthouse can help you define and align all of these foundational components to your brand architecture.

Purpose

Your Desired Impact

Vision

Where You Want to Go

Mission

Where You Are Now

Promise

The value you want people to expect.

Values

What you consider important.

Essence

The feeling of who you are.

Tagline

Your rally cry.

Voice

How you talk about yourself.

Visuals

How you want people
to see you.

Story

Your adventure – told.

Learn More About How Lighthouse Can Help You!

Contact us today–we’d love to jump on a phone call, web meeting, or just have coffee and find out about what you are trying to accomplish!

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Lighthouse Marketing Services
P: 630.482.9900

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