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Did You Know We Did That? Lighthouse Services

You probably know me as the owner of Lighthouse Marketing, and as the owner, I am also responsible for business development. Like all organizations, that involves constantly selling my services to clients and prospects. As a sales person – one of the things you don’t want to hear after developing a relationship with a client for a […]

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USPS Postage Increase

USPS Announces Expected Mid-Year Increase

Due to its convenience, at-home parcel delivery services have become the norm. Because they are so widely-used, the effects of supply and demand are coming into play. Be ready because noticeable changes are coming and they’re going to affect the way you send and receive packages. The United States Postal Service (USPS) has announced their

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Solutions to Increase Productivity and Commerce During Covid

COVID and the subsequent economic downturn has created a lot of issues for everyone; how you do business, where you work, how you communicate, how you market and sell, and how you cope! Working remotely has its own challenges; for some, it can be depressing and unproductive. Zoom calls (or Teams, or Hangouts – whatever

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You’ve Got Mail! Plus a Digital Ad!

Did you know that the US Postal Service has a digital multichannel advertising program hiding in plain sight? It’s incorporated into its USPS Informed Delivery service, and if you send mailings to your clients and prospects – it’s well worth looking into. (Pssst – Lighthouse Marketing can help you with this!) Informed Delivery is a

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