Lighthouse Marketing Services, Inc.

The Importance of Mobile-Friendly Websites

Mobile Website

Here in the year 2021, it’s not outlandish to say the world is at your fingertips. For that, we can thank the high-powered, handheld computer we carry in our pockets. Curious about how many meters are in the Olympic steeplechase race? Phone out, quick type, and BAM! 

3000 meters. 

And answered all in a matter of seconds. 


To think we’ve come so far in just a few decades—to have the ability to answer such a question almost instantly—is nothing short of uncanny. Using our phones or tablets, we can access any piece of information we desire as fast as we can think. 


Because mobile phones are so widely available and relied upon to find information, it’s paramount that your website is mobile-friendly. Without a website that adapts to the mobile framework, your website is missing out on an exorbitant amount of traffic. And less traffic equals less business. 


It wasn’t until recently that traditional websites were formatted to accommodate mobile devices. Some companies were quick to modify their websites to adapt to mobile displays. Although, that can’t be said for all companies. Standard desktop monitors and laptops aren’t able to render the website’s presentation to the point where it’s easy to navigate. 


A mobile-friendly website is designed to accommodate smaller screen devices like smartphones or intermediate-sized tablets. When formatted to the omnipresent small screens, internet users interact with touch page elements, faster downloading speeds, and easier-to-read text. These are all things that keep on-the-go users traversing your website.


Why is this so important, you ask? 


It shouldn’t shock you to learn that mobile devices hold immense buying power in the B2B arena. Actually, a whopping 80% of B2B buyers are using mobile devices to make purchases. And it continues to grow by the day.

The perception of your brand can be severely adversely affected by not having a website that adapts seamlessly to mobile formats. It’s like drawing the short stick on purpose. Without a mobile website, how can you expect to offer everyone a positive experience? In short, you can’t. Internet users form an opinion about your website within 50 milliseconds, determining whether they will stay or leave. A website that adapts to mobile devices offers several key benefits, including:


  • Improved user experience
  • Boosted search visibility
  • Increased lead generation
  • Enhanced brand recognition


The importance of mobile-friendly websites cannot be overstated. If you’re currently operating with a website that isn’t conducive to the hustle and bustle of everyday life, you’re not reaching your full potential. With our help, your website can reach new heights (and customers) to ensure your doing your brand justice. Let us know when you’re ready to turn your current website into a well-oiled, modern machine. 


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