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Fractional CMO

Did You Know That Lighthouse Offers Fractional Chief Marketing Officer (CMO) Services?

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In today’s business environment, all companies are striving to stay competitive by making the most out of their resources. Marketing, being the powerhouse of business growth and brand development, requires intentional leadership to navigate your business strategy and oversee the execution of the plan while making tactical decisions to help keep that plan on track. […]

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Full Stack Marketing

Did You Know We Did That? Lighthouse Services

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You probably know me as the owner of Lighthouse Marketing, and as the owner, I am also responsible for business development. Like all organizations, that involves constantly selling my services to clients and prospects. As a sales person – one of the things you don’t want to hear after developing a relationship with a client for a

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9 Signs Your Company Needs a Fractional CMO

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Fractional CMO Explained A Fractional CMO (Chief Marketing Officer) is a marketing executive who can lead your marketing team and strategy on a part-time basis. Some businesses aren’t ready or can’t afford a full-time CMO; this gap is where fractional CMOs work best. They bring the experience, insight, and strategy you’d expect from a high-level

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Fractional CMO

The Benefits of an Outsourced (Fractional) Chief Marketing Officer

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In today’s rapidly evolving business landscape, effective marketing strategies are crucial for the success and growth of any organization. A Chief Marketing Officer (CMO) plays a pivotal role in developing and implementing these strategies. Traditionally, companies have relied on hiring full-time, in-house CMOs to handle their marketing needs. However, an alternative approach gaining popularity is

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Promo Products and Promoting Your Employees’ Health

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Affinity groups at companies are nothing new. Also known as Employee Recognition Groups (ERGs), and historically have centered around race, gender, and ethnicity, and play a key role in Diversity and Inclusion programs. Special Interest Groups (SIGS) are a bit different. They are company-promoted groups that focus on our hobbies and passions. Those things you

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KeHE and Valley Sheltered Workshop

Project Spotlight: KeHE & Valley Sheltered Workshop

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Finding success as a business relies in part on the cultivation of new leadership. To KeHE, there’s no better place to begin shaping the next generation of leaders than within their organization. In the spirit of promoting the self-growth of KeHE’s employees, we helped design and produce a presentation box containing training materials that enabled

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How to Communicate

How to Communicate With Your Audience When Social Media Goes Down

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On October 4th, 2021, two of the most prominent social media platforms in Facebook and Instagram temporarily shut down. And if you listened close enough, you could hear the collective sighs, scoffs, and awes heard from around the globe. It was all anyone could talk about. You probably read about it in a post on

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