scott@lighthousemktg.com

It’s fun to plan a party. After making invitations, decorating, and getting everything buttoned-up, you have the pleasure of watching all of your guests shuffle into your shindig. Your hard work paid off! But as you watch guests arrive, you notice there aren’t as many attending as you expected. You realize that those who just …

Bringing Back Your Website Visitors Read More »

On October 4th, 2021, two of the most prominent social media platforms in Facebook and Instagram temporarily shut down. And if you listened close enough, you could hear the collective sighs, scoffs, and awes heard from around the globe. It was all anyone could talk about. You probably read about it in a post on …

How to Communicate With Your Audience When Social Media Goes Down Read More »

As demand skyrocketed for touch-free transactions, QR codes — recently considered near extinction — began making a comeback during the pandemic. Now they are back, and it appears that they are here to stay. Brushing Up On Basics First, QR fittingly stands for “quick response.” At face value, they’re essentially matrix bar codes that when …

Rebirth of the QR Code Read More »

Wherever visitors may go within your website, it’s paramount that you’re making sure they know the following:  Who you are. What you are. Where you are. What you do. Why you do it. How you can help them. But don’t just tell them — show them. Because in In 2021, content marketing is all about …

Five Visuals to Ramp Up Blog Posts Read More »

Here in the year 2021, it’s not outlandish to say the world is at your fingertips. For that, we can thank the high-powered, handheld computer we carry in our pockets. Curious about how many meters are in the Olympic steeplechase race? Phone out, quick type, and BAM!  3000 meters.  And answered all in a matter …

The Importance of Mobile-Friendly Websites Read More »

When it comes to engaging internet users on to your website, well-written blogs, eye-popping designs, easy navigation, and strong calls-to-action are key elements in the customer experience equation. However, there is one more critical factor that is often overlooked, and that is the presence of customer testimonials. While “word of mouth” marketing isn’t quite what …

Testimonials: A Lasting Impression Read More »