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How to Communicate

How to Communicate With Your Audience When Social Media Goes Down

On October 4th, 2021, two of the most prominent social media platforms in Facebook and Instagram temporarily shut down. And if you listened close enough, you could hear the collective sighs, scoffs, and awes heard from around the globe. It was all anyone could talk about. You probably read about it in a post on …

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Customer testimonials

Testimonials: A Lasting Impression

When it comes to engaging internet users on to your website, well-written blogs, eye-popping designs, easy navigation, and strong calls-to-action are key elements in the customer experience equation. However, there is one more critical factor that is often overlooked, and that is the presence of customer testimonials. While “word of mouth” marketing isn’t quite what …

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