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Promo Products and Promoting Your Employees’ Health

Affinity groups at companies are nothing new. Also known as Employee Recognition Groups (ERGs), and historically have centered around race, gender, and ethnicity, and play a key role in Diversity and Inclusion programs.   Special Interest Groups (SIGS) are a bit different. They are company-promoted groups that focus on our hobbies and passions. Those things you …

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How to Communicate

How to Communicate With Your Audience When Social Media Goes Down

On October 4th, 2021, two of the most prominent social media platforms in Facebook and Instagram temporarily shut down. And if you listened close enough, you could hear the collective sighs, scoffs, and awes heard from around the globe. It was all anyone could talk about. You probably read about it in a post on …

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Customer testimonials

Testimonials: A Lasting Impression

When it comes to engaging internet users on to your website, well-written blogs, eye-popping designs, easy navigation, and strong calls-to-action are key elements in the customer experience equation. However, there is one more critical factor that is often overlooked, and that is the presence of customer testimonials. While “word of mouth” marketing isn’t quite what …

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Social media management

How to Develop a Social Media Blueprint

Social media is much more than it has ever been and continues to further ingrain itself into everything we do—especially business marketing initiatives. And the proof is in the proverbial pudding. In a 2020 report from DataReportal, more than 3.8 billion of the 4.5 billion worldwide internet users are on social media platforms. Of those …

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