You probably know me as the owner of Lighthouse Marketing, and as the owner, I am also responsible for business development. Like all organizations, that involves constantly selling my services to clients and prospects. As a sales person – one of the things you don’t want to hear after developing a relationship with a client for a […]
Did You Know We Did That? Lighthouse Services Read More »
Fractional CMO Explained A Fractional CMO (Chief Marketing Officer) is a marketing executive who can lead your marketing team and strategy on a part-time basis. Some businesses aren’t ready or can’t afford a full-time CMO; this gap is where fractional CMOs work best. They bring the experience, insight, and strategy you’d expect from a high-level
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In today’s rapidly evolving business landscape, effective marketing strategies are crucial for the success and growth of any organization. A Chief Marketing Officer (CMO) plays a pivotal role in developing and implementing these strategies. Traditionally, companies have relied on hiring full-time, in-house CMOs to handle their marketing needs. However, an alternative approach gaining popularity is
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Affinity groups at companies are nothing new. Also known as Employee Recognition Groups (ERGs), and historically have centered around race, gender, and ethnicity, and play a key role in Diversity and Inclusion programs. Special Interest Groups (SIGS) are a bit different. They are company-promoted groups that focus on our hobbies and passions. Those things you
Promo Products and Promoting Your Employees’ Health Read More »
It’s fun to plan a party. After making invitations, decorating, and getting everything buttoned-up, you have the pleasure of watching all of your guests shuffle into your shindig. Your hard work paid off! But as you watch guests arrive, you notice there aren’t as many attending as you expected. You realize that those who just
Bringing Back Your Website Visitors Read More »
In ten seconds or less, can you name most, if not all, of the logos below? If we had to guess, we’re about 99.9% ten seconds was more time than you needed. For decades, the aforementioned logos have grown in popularity to the point where they don’t need to attach their company name. And it’s
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On October 4th, 2021, two of the most prominent social media platforms in Facebook and Instagram temporarily shut down. And if you listened close enough, you could hear the collective sighs, scoffs, and awes heard from around the globe. It was all anyone could talk about. You probably read about it in a post on
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As demand skyrocketed for touch-free transactions, QR codes — recently considered near extinction — began making a comeback during the pandemic. Now they are back, and it appears that they are here to stay. Brushing Up On Basics First, QR fittingly stands for “quick response.” At face value, they’re essentially matrix bar codes that when
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Wherever visitors may go within your website, it’s paramount that you’re making sure they know the following: Who you are. What you are. Where you are. What you do. Why you do it. How you can help them. But don’t just tell them — show them. Because in In 2021, content marketing is all about
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Here in the year 2021, it’s not outlandish to say the world is at your fingertips. For that, we can thank the high-powered, handheld computer we carry in our pockets. Curious about how many meters are in the Olympic steeplechase race? Phone out, quick type, and BAM! 3000 meters. And answered all in a matter
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