Affinity groups at companies are nothing new. Also known as Employee Recognition Groups (ERGs), and historically have centered around race, gender, and ethnicity, and play a key role in Diversity and Inclusion programs. Special Interest Groups (SIGS) are a bit different. They are company-promoted groups that focus on our hobbies and passions. Those things you […]
Promo Products and Promoting Your Employees’ Health Read More »
Finding success as a business relies in part on the cultivation of new leadership. To KeHE, there’s no better place to begin shaping the next generation of leaders than within their organization. In the spirit of promoting the self-growth of KeHE’s employees, we helped design and produce a presentation box containing training materials that enabled
Project Spotlight: KeHE & Valley Sheltered Workshop Read More »
In ten seconds or less, can you name most, if not all, of the logos below? If we had to guess, we’re about 99.9% ten seconds was more time than you needed. For decades, the aforementioned logos have grown in popularity to the point where they don’t need to attach their company name. And it’s
3 Reasons Why a Logo Creates a Lasting Impression Read More »
In a faced-paced, digital world where surfing the web acts as the omnipresent source of information, UX (user experience) and UI (user interface) are terms that are often used interchangeably but actually have very different meanings. With that, let’s decode the techno buzzwords and dive into why they’re crucial when creating a digital masterpiece. What
The UI/UX Experience and Why it Matters Read More »
As if to stay on par with the unique nature of 2020, PantoneⓇ chose to bring a little bit of that “only in 2020” vibe into 2021. In the first week of December 2020, Pantone released its “Pantone Color of the Year” for 2021. But instead of choosing one like nearly every other year, 2021
Branding With Color is an Artform Read More »
https://www.youtube.com/watch?v=UQjxNvaKHEU&t=5s Lighthouse Marketing is a Marketing Services team that focuses on extending strategy into action. We can assist you from the initial point of creative to supporting services like video/photography and then into the delivery mechanism of print, web development or promotional items. We are experts in all of these areas, which in turn benefits you in
Marketing Comes Alive at Lighthouse Read More »
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