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What does UI/UX mean anyway?

User Interface (UI) and User Experience (UX) are usually part of the same sentence, but they are two different things that play together to make your website more engaging.

As Rahul Varshney, co-creator of puts it: User Experience (UX) and User Interface (UI) are some of the most confused and misused terms in our field. A UI without UX is like a painter slapping paint onto canvas without thought; while UX without UI is like the frame of a sculpture with no paper mache on it. A great product experience starts with UX followed by UI. Both are essential for the product’s success.

User Experience Design is really about designing through the eyes of a potential client or a targeted persona, using the following disciplines;

Wireframing 350x500

Strategy and Content:

  • Competitor Analysis
  • Customer Analysis
  • Product Structure/Strategy
  • Content Development

Wireframing and Prototyping:

  • Wireframing
  • Prototyping
  • Testing/Iteration
  • Development Planning

Execution and Analytics

  • Coordination with UI Designer(s)
  • Coordination with Developer(s)
  • Tracking Goals and Integration
  • Analysis and Iteration

Like UX, User Interface Design is a blend of disciplines that make up the skill set. Ultimately, UI takes the research and development that UX landed on, and overlays a graphic treatment, incorporating the visual brand assets to guide the user through the website (or app) for maximum engagement. The disciplines required here include;

Look and Feel:

  • Customer Analysis
  • Design Research
  • Branding and Graphic Development
  • User Guides/Storyline

Responsiveness and Interactivity:

  • UI Prototyping
  • Interactivity and Animation
  • Adaptation to All Device Screen Sizes
  • Implementation with Developer
Mobile to Laptop 350x500

Some content was borrowed from “The Difference Between UX And UI Design – A Layman’s Guide” by Emil Lampricht




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