You probably know me as the owner of Lighthouse Marketing, and as the owner, I am also responsible for business development. Like all organizations, that involves constantly selling my services to clients and prospects. As a sales person – one of the things you don’t want to hear after developing a relationship with a client for a […]
Did You Know We Did That? Lighthouse Services Read More »
COVID and the subsequent economic downturn has created a lot of issues for everyone; how you do business, where you work, how you communicate, how you market and sell, and how you cope! Working remotely has its own challenges; for some, it can be depressing and unproductive. Zoom calls (or Teams, or Hangouts – whatever
Solutions to Increase Productivity and Commerce During Covid Read More »
Did you know that the US Postal Service has a digital multichannel advertising program hiding in plain sight? It’s incorporated into its USPS Informed Delivery service, and if you send mailings to your clients and prospects – it’s well worth looking into. (Pssst – Lighthouse Marketing can help you with this!) Informed Delivery is a
You’ve Got Mail! Plus a Digital Ad! Read More »
I used to love Google Analytics because I could see how many people were visiting my site or my clients’ sites, and where they were coming from. When I learned about the power of Marketing Automation (MA), it was like turning on a light in a dark room. The business intelligence that MA generates is
Marketing Automation – The Business of Intelligence Read More »
You might have heard the term Marketing Automation (MA) being thrown around as the latest fad in web analytics. After doing a lot of research and testing it for myself for both Lighthouse and several of our clients, I have to say it’s a game-changer for those that want to use it. MA isn’t actually
Marketing Automation: Why Your Organization Should be Using It Read More »
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