Pursuing unqualified leads is neither effective nor profitable. For many small to medium-sized businesses, they simply don’t have the time or the know-how to provide qualified leads to their sales team. Marketing Automation can help by using tools to create the intelligence to separate the qualified leads from the scrap heap, and make your sales team much more efficient and happy (ever been around a sales person in the middle of a sales drought? Not fun.)
Lighthouse Marketing Automation is powered by ActiveCampaign, whom we partner with to provide the framework for your Digital Marketing efforts.