Lighthouse Marketing Automation
Expedite your leads at lightning speed with cross-channel marketing automation.
Marketing automation has the ability to track every move a visitor makes when it comes to interaction with your company. Web visits, email threads, forms submitted, links clicked... It creates Actionable Business Intelligence.
Pursuing unqualified leads is neither effective nor profitable. For many small to medium-sized businesses, they simply don’t have the time or the know-how to provide qualified leads to their sales team. Marketing Automation can help by using tools to create the intelligence to separate the qualified leads from the scrap heap, and make your sales team much more efficient and happy (ever been around a sales person in the middle of a sales drought? Not fun.)
Lighthouse Marketing Automation is powered by ActiveCampaign, whom we partner with to provide the framework for your Digital Marketing efforts.
Benefits of Lighthouse Marketing Automation
KNOW THE FLOW
Easily design your visitors’ journey with Drip Marketing
Use our visual workflow builder to sketch out your prospect conversation paths.
STEP 1 – Add Triggers
STEP 2 – Add Conditions
STEP 3 – Add Actions
It’s as easy as 1,2,3.
Move people through each stage of the customer journey
You know it’s important to target messages based on the customer journey. But how do you know which contacts are in which stage? Lighthouse Marketing Automation can help you segment your audience, and follow up with exactly the information they need.
Automate funnel movement
Do much more than just engaging your leads with drips. Use workflows to change lead stages automatically or update any other lead field when a pre-defined lead activity takes place.
Send instant sales notifications
If a lead in the nurturing path takes a sales-relevant action, the system sends a notification to the sales person, making sure that the right leads get immediate attention.
Create inter-dependent workflows
Create workflows that work in-sync to automate complex business processes. For ex: When a lead moves down the sales funnel, multiple nurturing paths can get triggered automatically.
Create connected systems
Use automation to update data in other marketing apps and CRMs that you use – Ex: Salesforce, Microsoft Dynamics CRM, Unbounce, Instapage, GoToWebinar and many more.
JUST THE FACTS
Analyze and improve your drip marketing campaigns
With Lighthouse, you’ll understand how effective your drip campaigns are by checking the engagement summaries at each step.
AWAKEN THE ARTIST INSIDE
Create beautiful emails that perform well on all devices
Utilize our drag and drop builder and dozens of shiny templates to get you started
STEP 1 – Select Template
STEP 2 – Personalize Content
STEP 3 – Send Campaign
It’s as easy as 1,2,3
FOLLOW THE LEAD
Advanced email analytics to improve your campaigns
With our easy-to-understand Campaign Reports, you’ll know which emails are performing well, and replicate their success.
YOU ARE THE GATEKEEPER
Create responsive landing pages in minutes
You can use our landing page builder or embed the forms within your own website. We can even do all of the heavy lifting for you.
STEP 1 – Select Template
STEP 2 – Edit Content
STEP 3 – Go Live
It’s as easy as… well, you know.
Publish pages on your web domain
We host your landing pages, but your visitors would never know that – your website domain is a part of the URL. Ex: pages.yoursite.com/get-leads
Send relevant autoresponders
Replace a generic “we will contact you soon” with a message relevant to the offer on your landing page. This keeps your prospects engaged till you connect with them.
BRINGING IT TO YOU LIVE
Get real time landing page reports
With our Landing Page Traffic Source Analysis, see first hand what is delivering the best conversion rates.
Generate more leads from your website
Make visitors notice and act upon your offers. Highlight fresh deals on your website in minutes with no IT support. Display relevant offers based on the interests of your visitors. Choose from compelling pre-built templates or create your own.
Identify the most active leads
Automatically track and score all your lead activities to identify the most active leads. Lead scores are completely customizable.Ex: You can assign high scores to important activities (like pricing page view) and lower scores to generic engagement activities (like downloading an e-book).
Track each move your leads make
Track your leads to find what they are doing on your website and landing pages – the pages they are viewing, the CTAs they are clicking and more. Find out how effective your content is by tracking the time spent on each page.
Smart list segmentation
Segregate your leads based on their demographic profiles, activities, interests and any other variable you want. Send them highly-relevant and personalized offers. You can also perform custom list actions.Ex: Send all the leads in one list to a call center application for automated dialing with one click.
Integrate ActiveCampaign with popular marketing and sales apps. Automate lead capture from different sources (chat, landing page tools, 3rd party apps etc.), and sync data with your CRM applications. Also, Zapier integration helps you create any Zaps you might need.