News & Articles
Bringing Back Your Website Visitors
It’s fun to plan a party. After making invitations, decorating, and getting everything buttoned-up, you have the pleasure of watching all of your guests shuffle …
3 Reasons Why a Logo Creates a Lasting Impression
In ten seconds or less, can you name most, if not all, of the logos below? If we had to guess, we’re about 99.9% ten …
How to Communicate With Your Audience When Social Media Goes Down
On October 4th, 2021, two of the most prominent social media platforms in Facebook and Instagram temporarily shut down. And if you listened close enough, …
Rebirth of the QR Code
As demand skyrocketed for touch-free transactions, QR codes — recently considered near extinction — began making a comeback during the pandemic. Now they are back, …
Five Visuals to Ramp Up Blog Posts
Wherever visitors may go within your website, it’s paramount that you’re making sure they know the following: Who you are. What you are. Where you …
The Importance of Mobile-Friendly Websites
Here in the year 2021, it’s not outlandish to say the world is at your fingertips. For that, we can thank the high-powered, handheld computer …
Testimonials: A Lasting Impression
When it comes to engaging internet users on to your website, well-written blogs, eye-popping designs, easy navigation, and strong calls-to-action are key elements in the …
USPS Announces Expected Mid-Year Increase
Due to its convenience, at-home parcel delivery services have become the norm. Because they are so widely-used, the effects of supply and demand are coming …
How to Develop a Social Media Blueprint
Social media is much more than it has ever been and continues to further ingrain itself into everything we do—especially business marketing initiatives. And the …
The Power and Practice of Blogging
The website is typically a user’s first touch to someone’s brand identity. I call it the “front porch” to the branded house you are trying …
The UI/UX Experience and Why it Matters
In a faced-paced, digital world where surfing the web acts as the omnipresent source of information, UX (user experience) and UI (user interface) are terms …
Branding With Color is an Artform
As if to stay on par with the unique nature of 2020, PantoneⓇ chose to bring a little bit of that “only in 2020” vibe …
Words Can Be Beautiful and Inspiring
It is said that a picture paints a thousand words, but on Wednesday, National Youth Poet Laureate Amanda Gorman delivered 709 words at the 2021 …
An Interview with Scott Salvati
In life, the feeling of personal success is one of the things that keeps us moving forward. When that feeling of success is because of …
Solutions to Increase Productivity and Commerce During Covid
COVID and the subsequent economic downturn has created a lot of issues for everyone; how you do business, where you work, how you communicate, how …
You’ve Got Mail! Plus a Digital Ad!
Did you know that the US Postal Service has a digital multichannel advertising program hiding in plain sight? It’s incorporated into its USPS Informed Delivery …
Marketing Automation – The Business of Intelligence
I used to love Google Analytics because I could see how many people were visiting my site or my clients’ sites, and where they were …
Print is NOT Dead – it’s Evolving
You are out at lunch and get a tweet that it was released a couple days ago – and it dawns on you that it …
Marketing Comes Alive at Lighthouse
https://www.youtube.com/watch?v=UQjxNvaKHEU&t=5s Lighthouse Marketing is a Marketing Services team that focuses on extending strategy into action. We can assist you from the initial point of creative …
Marketing Automation: Why Your Organization Should be Using It
You might have heard the term Marketing Automation (MA) being thrown around as the latest fad in web analytics. After doing a lot of research …
