
News & Articles
9 Signs Your Company Needs a Fractional CMO
August 10, 2023
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Fractional CMO Explained A Fractional CMO (Chief Marketing Officer) is a marketing executive who can lead your marketing team and strategy on a part-time basis.
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The Benefits of an Outsourced (Fractional) Chief Marketing Officer
May 22, 2023
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In today’s rapidly evolving business landscape, effective marketing strategies are crucial for the success and growth of any organization. A Chief Marketing Officer (CMO) plays
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Promo Products and Promoting Your Employees’ Health
February 8, 2023
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Affinity groups at companies are nothing new. Also known as Employee Recognition Groups (ERGs), and historically have centered around race, gender, and ethnicity, and play
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Project Spotlight: KeHE & Valley Sheltered Workshop
March 31, 2022
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Finding success as a business relies in part on the cultivation of new leadership. To KeHE, there’s no better place to begin shaping the next
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Bringing Back Your Website Visitors
December 21, 2021
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It’s fun to plan a party. After making invitations, decorating, and getting everything buttoned-up, you have the pleasure of watching all of your guests shuffle
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3 Reasons Why a Logo Creates a Lasting Impression
November 4, 2021
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In ten seconds or less, can you name most, if not all, of the logos below? If we had to guess, we’re about 99.9% ten
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How to Communicate With Your Audience When Social Media Goes Down
October 15, 2021
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On October 4th, 2021, two of the most prominent social media platforms in Facebook and Instagram temporarily shut down. And if you listened close enough,
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Rebirth of the QR Code
September 9, 2021
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As demand skyrocketed for touch-free transactions, QR codes — recently considered near extinction — began making a comeback during the pandemic. Now they are back,
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Five Visuals to Ramp Up Blog Posts
August 19, 2021
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Wherever visitors may go within your website, it’s paramount that you’re making sure they know the following: Who you are. What you are. Where you
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The Importance of Mobile-Friendly Websites
July 9, 2021
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Here in the year 2021, it’s not outlandish to say the world is at your fingertips. For that, we can thank the high-powered, handheld computer
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Testimonials: A Lasting Impression
June 10, 2021
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When it comes to engaging internet users on to your website, well-written blogs, eye-popping designs, easy navigation, and strong calls-to-action are key elements in the
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USPS Announces Expected Mid-Year Increase
June 2, 2021
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Due to its convenience, at-home parcel delivery services have become the norm. Because they are so widely-used, the effects of supply and demand are coming
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How to Develop a Social Media Blueprint
May 14, 2021
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Social media is much more than it has ever been and continues to further ingrain itself into everything we do—especially business marketing initiatives. And the
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The Power and Practice of Blogging
April 6, 2021
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The website is typically a user’s first touch to someone’s brand identity. I call it the “front porch” to the branded house you are trying
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The UI/UX Experience and Why it Matters
March 4, 2021
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In a faced-paced, digital world where surfing the web acts as the omnipresent source of information, UX (user experience) and UI (user interface) are terms
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Branding With Color is an Artform
February 8, 2021
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As if to stay on par with the unique nature of 2020, PantoneⓇ chose to bring a little bit of that “only in 2020” vibe
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Words Can Be Beautiful and Inspiring
January 21, 2021
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It is said that a picture paints a thousand words, but on Wednesday, National Youth Poet Laureate Amanda Gorman delivered 709 words at the 2021
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An Interview with Scott Salvati
January 13, 2021
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In life, the feeling of personal success is one of the things that keeps us moving forward. When that feeling of success is because of
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Solutions to Increase Productivity and Commerce During Covid
September 24, 2020
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COVID and the subsequent economic downturn has created a lot of issues for everyone; how you do business, where you work, how you communicate, how
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You’ve Got Mail! Plus a Digital Ad!
January 10, 2020
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Did you know that the US Postal Service has a digital multichannel advertising program hiding in plain sight? It’s incorporated into its USPS Informed Delivery
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Marketing Automation – The Business of Intelligence
January 28, 2017
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I used to love Google Analytics because I could see how many people were visiting my site or my clients’ sites, and where they were
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