Lighthouse Marketing Services, Inc.

News & Articles

Did You Know Lighthouse Offers Print Services
Print

Did You Know That Lighthouse Offers Print Services?

Did you know that Lighthouse Marketing offers printing services? From business cards to catalogs to yard signs, we can help you get your print projects ...
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Full Stack Marketing
Creative

Did You Know We Did That? Lighthouse Services

You probably know me as the owner of Lighthouse Marketing, and as the owner, I am also responsible for business development. Like all organizations, that ...
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Latest Articles

9 Signs Your Company Needs a Fractional CMO

Fractional CMO Explained A Fractional CMO (Chief Marketing Officer) is a marketing executive who can lead your marketing team and strategy on a part-time basis. ...
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Fractional CMO
Latest Articles

The Benefits of an Outsourced (Fractional) Chief Marketing Officer

In today’s rapidly evolving business landscape, effective marketing strategies are crucial for the success and growth of any organization. A Chief Marketing Officer (CMO) plays ...
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Creative

Promo Products and Promoting Your Employees’ Health

Affinity groups at companies are nothing new. Also known as Employee Recognition Groups (ERGs), and historically have centered around race, gender, and ethnicity, and play ...
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KeHE and Valley Sheltered Workshop
Creative

Project Spotlight: KeHE & Valley Sheltered Workshop

Finding success as a business relies in part on the cultivation of new leadership. To KeHE, there’s no better place to begin shaping the next ...
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Welcome back
Latest Articles

Bringing Back Your Website Visitors

It’s fun to plan a party. After making invitations, decorating, and getting everything buttoned-up, you have the pleasure of watching all of your guests shuffle ...
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Brand Loyalty
Creative

3 Reasons Why a Logo Creates a Lasting Impression

In ten seconds or less, can you name most, if not all, of the logos below? If we had to guess, we’re about 99.9% ten ...
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How to Communicate
Latest Articles

How to Communicate With Your Audience When Social Media Goes Down

On October 4th, 2021, two of the most prominent social media platforms in Facebook and Instagram temporarily shut down. And if you listened close enough, ...
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QR Code
Latest Articles

Rebirth of the QR Code

As demand skyrocketed for touch-free transactions, QR codes — recently considered near extinction — began making a comeback during the pandemic. Now they are back, ...
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Blog Visuals
Latest Articles

Five Visuals to Ramp Up Blog Posts

Wherever visitors may go within your website, it’s paramount that you’re making sure they know the following:  Who you are. What you are. Where you ...
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Mobile Website
Latest Articles

The Importance of Mobile-Friendly Websites

Here in the year 2021, it’s not outlandish to say the world is at your fingertips. For that, we can thank the high-powered, handheld computer ...
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Customer testimonials
Latest Articles

Testimonials: A Lasting Impression

When it comes to engaging internet users on to your website, well-written blogs, eye-popping designs, easy navigation, and strong calls-to-action are key elements in the ...
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USPS Postage Increase
Direct Mail

USPS Announces Expected Mid-Year Increase

Due to its convenience, at-home parcel delivery services have become the norm. Because they are so widely-used, the effects of supply and demand are coming ...
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Social media management
Latest Articles

How to Develop a Social Media Blueprint

Social media is much more than it has ever been and continues to further ingrain itself into everything we do—especially business marketing initiatives. And the ...
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Blog Writing
Latest Articles

The Power and Practice of Blogging

The website is typically a user’s first touch to someone’s brand identity. I call it the “front porch” to the branded house you are trying ...
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UI/UX Experience
Creative

The UI/UX Experience and Why it Matters

In a faced-paced, digital world where surfing the web acts as the omnipresent source of information, UX (user experience) and UI (user interface) are terms ...
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Pantone Colors of the Year
Creative

Branding With Color is an Artform

As if to stay on par with the unique nature of 2020, PantoneⓇ chose to bring a little bit of that “only in 2020” vibe ...
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News

Words Can Be Beautiful and Inspiring

It is said that a picture paints a thousand words, but on Wednesday, National Youth Poet Laureate Amanda Gorman delivered 709 words at the 2021 ...
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PSDA Article
Latest Articles

An Interview with Scott Salvati

In life, the feeling of personal success is one of the things that keeps us moving forward. When that feeling of success is because of ...
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Direct Mail

Solutions to Increase Productivity and Commerce During Covid

COVID and the subsequent economic downturn has created a lot of issues for everyone; how you do business, where you work, how you communicate, how ...
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