Marketing Archives - Lighthouse Marketing Services, Inc.

How Fractional CMOs Align Sales and Marketing for Better Revenue Outcomes

Leave a Comment / Latest Articles, Marketing / By scott@lighthousemktg.com

If you’re leading a mid-sized company, you’ve likely felt this before: Revenue is growing, but not predictably. Marketing is busy. Sales is working hard. The pipeline looks healthy. And yet… results are inconsistent. Some quarters outperform. Others fall short. Forecasts feel more like educated guesses than reliable plans. This is the moment many organizations hit […]

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The Importance of Leadership in a Mid-Sized Company: When the Leader Knows Everyone

Leave a Comment / Leadership, Marketing / By scott@lighthousemktg.com

Leadership looks different depending on the size of the organization. In large corporations, leaders often operate several layers removed from the people doing the day-to-day work. In small businesses, leaders typically work side-by-side with their teams. But in a mid-sized company, leadership sits in a unique and powerful position. At this stage, the leader often

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Did You Know We Did That? Lighthouse Services

Leave a Comment / Creative, Direct Mail, Latest Articles, Marketing, Marketing Automation, News, Print, Promo Products / By scott@lighthousemktg.com

You probably know me as the owner of Lighthouse Marketing, and as the owner, I am also responsible for business development. Like all organizations, that involves constantly selling my services to clients and prospects. As a sales person – one of the things you don’t want to hear after developing a relationship with a client for a

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9 Signs Your Company Needs a Fractional CMO

Latest Articles, Marketing / By scott@lighthousemktg.com

Fractional CMO Explained A Fractional CMO (Chief Marketing Officer) is a marketing executive who can lead your marketing team and strategy on a part-time basis. Some businesses aren’t ready or can’t afford a full-time CMO; this gap is where fractional CMOs work best. They bring the experience, insight, and strategy you’d expect from a high-level

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The Benefits of an Outsourced (Fractional) Chief Marketing Officer

Latest Articles, Marketing / By scott@lighthousemktg.com

In today’s rapidly evolving business landscape, effective marketing strategies are crucial for the success and growth of any organization. A Chief Marketing Officer (CMO) plays a pivotal role in developing and implementing these strategies. Traditionally, companies have relied on hiring full-time, in-house CMOs to handle their marketing needs. However, an alternative approach gaining popularity is

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