Organizations typically define success by sales revenue, which is reflection of the performance of the Sales team, yet Marketing is usually responsible for the first touch a prospect has with a company.
Website, sales collateral, digital workflow – these are driven by the Marketing team. So–are your Sales & Marketing teams on the same page? Lighthouse can assist you with an alignment check-up, which we call Lighthouse 360º, to see if your teams are working optimally. If not, we can help get you back in the game!
Fractional CMO Services
Delegate your marketing outcomes to an expert to
take your time back and see a greater return on your marketing budget.
Marketing & Sales Alignment
Do your marketing and sales teams work efficiently together?
Marketing Research & Strategy
Any marketing and sales effort requires a plan by which to execute for success. Lighthouse can help you get that down on paper – or at least a Google Doc.
Story & Messaging
The Purpose of your organization should define your Mission, Vision, Promise, and Values. This drives your Brand Essence, your Voice and Visuals, and ultimately the Story you tell.