In ten seconds or less, can you name most, if not all, of the logos below?
If we had to guess, we’re about 99.9% ten seconds was more time than you needed. For decades, the aforementioned logos have grown in popularity to the point where they don’t need to attach their company name. And it’s all because of the weight a personalized logo carries for a brand.
What Is a Logo?
A logo is the melding of text, shapes, colors, and images that makes a brand recognizable to your audience. It creates a visual representation of who a company is and what a company has to offer. It’s the face of a brand. In a nutshell, we like to call it your brand’s “front porch light.”
Now that we’ve covered the basics, here are three reasons why a logo is important to your business and its success.
Creates a Strong First Impression
When advertising your company, your logo is often the first identification a consumer sees. It’s published on your website, printed on your business cards, plastered on your merchandise, posted on your social media, and imprinted into the minds of your targeted audience. In fact, 42% of consumers say that a logo effectively conveys a company’s personality. You get one shot at a first impression; make it count.
Sets You Apart From The Competition
No matter the product or service, there’s competition to be better than the field. With a personalized logo, you offer a sense of legitimacy within your industry and why you’re different from all the rest. By building credibility in your area of expertise, your logo becomes synonymous with superiority over competitors. Approximately 75% of consumers recognize logos as brand identifiers. A well-crafted logo should strive to be different.
Fosters Brand Loyalty
After you’ve brought a new customer into the fray, your logo gives them something to latch onto — something they trust. With the right logo and a positive buying experience, first-time consumers can become returning consumers. Data shows that 59% of consumers prefer buying new products from brands that they already know. On a crowded shelf, loyal customers can spot your logo from a mile away.
Fly Your Flag
Your logo is an integral part of your brand identity. Think of it as your company’s flag. Humans have an innate desire to join a tribe with other like-minded people. Use your company flag to band together with your consumers; your allies, your champions; your friends and establish a relationship they can count on to be there when they need it.
Developing a new logo can feel like a daunting task when you’re doing it alone. The process involves finding the right images, perfect color palette, inspiring font, and the message you wish to convey to your audience. From start to finish, we can do it all. Let us help you build a logo that personifies your brand message. Let us craft the logo you can wear with pride.