Get the MarketingLeadership You Need.
Clearer Results Through Experience
Everything usually always gets done, but wouldn't it be great if it can be done with efficiency leaning on years of experience.
A Veteran Marketing Leader for the Team
Aligning with the CEO and other internal leaders at your team to push marketing forward in a clear, tight and KPI driven way.
Create a Workflow and Efficiencies
Sometimes it's more about what you say No to in marketing. Endless campaign & ideas list are nice, but let's choose biggest impact.
Marketing LeadershipThat Gets Results!
We offer Fractional CMO (Chief Marketing Officer) services to help your manufacturing company build a profitable marketing department.
The Lighthouse Marketing team can help you re-think your story and how you tell it. Through strategy, creative design, web development, tactical execution and analytics, Lighthouse will partner with you to create a 360° view and plan to get your products and services to market.
What is a Fractional CMO?
A Fractional CMO is the part-time executive who runs your marketing team and is responsible for all of your marketing outcomes.
A great Fractional CMO will find out what your goals are and what has worked so far, and create a comprehensive marketing plan to achieve those goals.
Along the way, they will make sure your team is performing well and in good spirits. They ll also put in the systems and processes to make your marketing department a reliable asset to your company.
That’s what we do for manufacturing companies – we’d love to hear what your goals are… and help you reach them with marketing that gets results.
Let's Work Together
Half-Day Consult
With a couple of weeks of prep via email and a 4-hour session together, we'll put together the customer journey and essential next steps for your marketing department.
Fractional CMO
You ll get a comprehensive marketing strategy with prioritized campaigns. I'll work with your team daily to execute the strategy I lay out.
Ongoing Advisor
With check-ins every other week, your team will stay on track and campaigns will continually improve.
How Does it Work?
Chat
Schedule a 15-minute call to see if a Fractional CMO is a good fit.
Strategy
If we decide this is an appropriate fit for the both of us, we'll get on a longer call to deep dive into your needs. Then, I'll share the steps I recommend with a proposal.
MarketingTransformation
In the first 30 days, you'll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.
Marketing
Services
Do your marketing and sales teams work efficiently together?
CreativeServices
Are your branded voice and visuals consistent with your strategy?
Web DevServices
Is your website working for your organization 24/7/365?
Print/PromoServices
Are you using your annual budgeted print spend effectively?
Out Latest Posts
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Fractional CMO Explained A Fractional CMO (Chief Marketing Officer) is a marketing executive who can lead your marketing team and strategy on a part-time basis. Some businesses aren’t ready or can’t afford a full-time CMO; this gap is where fractional CMOs work best. They bring the experience, insight, and strategy you’d expect from a high-level
The Benefits of an Outsourced (Fractional) Chief Marketing Officer
In today’s rapidly evolving business landscape, effective marketing strategies are crucial for the success and growth of any organization. A Chief Marketing Officer (CMO) plays a pivotal role in developing and implementing these strategies. Traditionally, companies have relied on hiring full-time, in-house CMOs to handle their marketing needs. However, an alternative approach gaining popularity is
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