Social media is much more than it has ever been and continues to further ingrain itself into everything we do—especially business marketing initiatives. And the proof is in the proverbial pudding. In a 2020 report from DataReportal, more than 3.8 billion of the 4.5 billion worldwide internet users are on social media platforms. Of those […]
How to Develop a Social Media Blueprint Read More »
The website is typically a user’s first touch to someone’s brand identity. I call it the “front porch” to the branded house you are trying to build. During the construction phase, there is a key component to the foundation you mustn’t forget: a blog. A company blog is a perfect place to post brand-related content
The Power and Practice of Blogging Read More »
In life, the feeling of personal success is one of the things that keeps us moving forward. When that feeling of success is because of your efforts to help someone else become successful, you win. It’s what we can look back on with pride and fulfillment when we reach the later years in life. Living
An Interview with Scott Salvati Read More »
COVID and the subsequent economic downturn has created a lot of issues for everyone; how you do business, where you work, how you communicate, how you market and sell, and how you cope! Working remotely has its own challenges; for some, it can be depressing and unproductive. Zoom calls (or Teams, or Hangouts – whatever
Solutions to Increase Productivity and Commerce During Covid Read More »
Did you know that the US Postal Service has a digital multichannel advertising program hiding in plain sight? It’s incorporated into its USPS Informed Delivery service, and if you send mailings to your clients and prospects – it’s well worth looking into. (Pssst – Lighthouse Marketing can help you with this!) Informed Delivery is a
You’ve Got Mail! Plus a Digital Ad! Read More »
I used to love Google Analytics because I could see how many people were visiting my site or my clients’ sites, and where they were coming from. When I learned about the power of Marketing Automation (MA), it was like turning on a light in a dark room. The business intelligence that MA generates is
Marketing Automation – The Business of Intelligence Read More »
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