In life, the feeling of personal success is one of the things that keeps us moving forward. When that feeling of success is because of your efforts to help someone else become successful, you win. It’s what we can look back on with pride and fulfillment when we reach the later years in life. Living […]
An Interview with Scott Salvati Read More »
COVID and the subsequent economic downturn has created a lot of issues for everyone; how you do business, where you work, how you communicate, how you market and sell, and how you cope! Working remotely has its own challenges; for some, it can be depressing and unproductive. Zoom calls (or Teams, or Hangouts – whatever
Solutions to Increase Productivity and Commerce During Covid Read More »
Did you know that the US Postal Service has a digital multichannel advertising program hiding in plain sight? It’s incorporated into its USPS Informed Delivery service, and if you send mailings to your clients and prospects – it’s well worth looking into. (Pssst – Lighthouse Marketing can help you with this!) Informed Delivery is a
You’ve Got Mail! Plus a Digital Ad! Read More »
I used to love Google Analytics because I could see how many people were visiting my site or my clients’ sites, and where they were coming from. When I learned about the power of Marketing Automation (MA), it was like turning on a light in a dark room. The business intelligence that MA generates is
Marketing Automation – The Business of Intelligence Read More »
You are out at lunch and get a tweet that it was released a couple days ago – and it dawns on you that it may be waiting at the office. Your pace quickens in anticipation… Sprinting through the front door you let your assistant know that for the next 30 minutes you are “in
Print is NOT Dead – it’s Evolving Read More »
https://www.youtube.com/watch?v=UQjxNvaKHEU&t=5s Lighthouse Marketing is a Marketing Services team that focuses on extending strategy into action. We can assist you from the initial point of creative to supporting services like video/photography and then into the delivery mechanism of print, web development or promotional items. We are experts in all of these areas, which in turn benefits you in
Marketing Comes Alive at Lighthouse Read More »
You might have heard the term Marketing Automation (MA) being thrown around as the latest fad in web analytics. After doing a lot of research and testing it for myself for both Lighthouse and several of our clients, I have to say it’s a game-changer for those that want to use it. MA isn’t actually
Marketing Automation: Why Your Organization Should be Using It Read More »
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