Story & Messaging
What is Your Brand Perception?
What is the perception your clients have of you?
That is, does the actual experience clients have with you match up to the promise you gave them?
This disconnect is a symptom that you are out of alignment in terms of your brand, which starts with your Purpose.
The Purpose of your organization should define your Mission, Vision, Promise, and Values. This drives your Brand Essence, your Voice and Visuals, and ultimately the Story you tell. Lighthouse can help you define and align all of these foundational components to your brand architecture.
Purpose
Your Desired Impact
Vision
Where You Want to Go
Mission
Where You Are Now
Promise
The value you want people to expect.
Values
What you consider important.
Essence
The feeling of who you are.
Tagline
Your rally cry.
Voice
How you talk about yourself.
Visuals
How you want people
to see you.
Story
Your adventure – told.
