Fractional CMO Services
Does Your Marketing Provide a Return on Investment? Our Fractional CMO Process Can Help.
Managing a business takes a lot of time and energy – and sometimes you just don’t have the bandwidth to put together a cohesive marketing strategy that gets people to your front door.
As a Fractional CMO, Scott will come in and work with your team to overlay LMS360°, which helps you use the tools you have on hand; your website, a CRM, marketing automation tools, social media platforms, an email service provider, and more.
We evaluate, optimize and create your own marketing ecosystem that gets your organization into a rhythm of planning, calendaring, creating, writing and posting content that is engaging and relevant to your clients and prospects.
Our Packages
Fractional CMO Advisor
After a half day consult or a 90 day sprint at the Engaged level, I can advise your team and keep your marketing department on track:
- Sprint planning calls led twice monthly
- Unlimited email correspondence
- Grow long term with the least financial risk
- Access to our marketing campaign standard operating procedures (SOPs)
- 6-month minimum commitment
This service is a good fit for you if:
- From startup to established company
- You have a strong marketing team in place and you’ve worked with a Fractional CMO to create a strategy
- You need a marketing leader to keep the team on track and adjust priorities as campaigns launch
Fractional CMO Engaged Package
About 10 hours per week inside your organization to accomplish the following:
- Translate the CEO & the Board’s vision into marketing campaigns and objectives
- Define the key talent the business needs to reach its goals
- Assist HR in finding, interviewing, and managing qualified talent to implement marketing strategy
- Report weekly to the CEO and Board on all KPIs mutually defined as important
- Continually innovate ways to reach marketing and sales goals despite roadblocks
This service is a good fit for you if:
- Your business’s revenue is at least $1 million annually
- You don’t need a full time hire, but you do need someone to create the strategy and ensure its execution
Half-Day Consultative Strategy Session
In this half day session, we will dive deep into your marketing strategy and provide clear direction on what needs to be improved to reach your goals. Includes:
- 4-hour Strategy Session for your team using the Functional Marketing® Framework to focus your marketing strategy. Custom, bespoke based on your company’s needs.
- 7-day Preparatory Period via email correspondence
- Delivery includes immediate marketing punch list, list of blindspots, and marketing campaigns for next 1-6 months
This service is a good fit for you if:
- Your revenue is at least $1 million annually
- You have a strong marketing team in place, but you need a fresh and accurate strategy
- You’d like to see how the Functional Marketing® Framework works before hiring a Fractional CMO
