Lighthouse Marketing Services is a Full-Stack Marketing Agency –
committed to the idea that the story of your brand, and the content and visuals through which you tell your story, dictates the success or failure of your Sales & Marketing efforts.
The Lighthouse Marketing team can help you re-think your story and how you tell it. Through strategy, creative design, web development, tactical execution and analytics, Lighthouse will partner with you to create a 360° view and plan to get your products and services to market.
Our relationship with you is viewed through the lens of your organizational goals. It’s not enough to create a great marketing plan, an impactful logo, or an engaging website. We ONLY succeed when our relationship with you has resulted in selling more widgets, increasing membership, putting butts in seats, or whatever your metric for success might be.
Fractional CMO Explained A Fractional CMO (Chief Marketing Officer) is a marketing executive who can lead your marketing team and strategy on a part-time basis. Some businesses aren’t ready or can’t afford a full-time CMO; this gap is where fractional CMOs work best. They bring the experience, insight, and strategy you’d expect from a high-level
In today’s rapidly evolving business landscape, effective marketing strategies are crucial for the success and growth of any organization. A Chief Marketing Officer (CMO) plays a pivotal role in developing and implementing these strategies. Traditionally, companies have relied on hiring full-time, in-house CMOs to handle their marketing needs. However, an alternative approach gaining popularity is
Affinity groups at companies are nothing new. Also known as Employee Recognition Groups (ERGs), and historically have centered around race, gender, and ethnicity, and play a key role in Diversity and Inclusion programs. Special Interest Groups (SIGS) are a bit different. They are company-promoted groups that focus on our hobbies and passions. Those things you
Are people finding your website efficiently? Broken links, keywords and content all play a factor in how search engines find and catalog your website. Click on the button “Run the free On-page SEO Audit now,” add your domain and the email you’d like us to send the report. Your Site Audit report will be sent directly to you – and if you would like us to help understand what it all means, we’d be happy to help!
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