Direct Mail by the Numbers
With an over emphasis on electronic communication, it’s easy to forget the value of Some times the old ways are the best, and in this case, it’s the truth. Did you know…
According to the Direct Mail Association (DMA) Factbook for 2013, 65% of consumers of all ages have made a purchase as a result of direct mail.*
We’re not saying one is better than the other. In fact, a well-timed email accompanied with direct mail campaign can do wonders for brand awareness. We’re just stating one fact of physics, it’s easier to delete pixels than ink, and for now there’s still a higher placed conceptual value to a message delivered by hand on paper.
According to Direct Mail News, in 2012 the average response rate for direct mail was 4.4% for both business-to-business and business to consumer mailings—considerably higher than industry expectations, and surging past electronic mail’s response rate of just 0.12%.*
*Online Marketing Institute