Lighthouse Marketing Services, Inc.

Krystal Taormina

How to Communicate

How to Communicate With Your Audience When Social Media Goes Down

On October 4th, 2021, two of the most prominent social media platforms in Facebook and Instagram temporarily shut down. And if you listened close enough, you could hear the collective sighs, scoffs, and awes heard from around the globe. It was all anyone could talk about. You probably read about it in a post on …

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Customer testimonials

Testimonials: A Lasting Impression

When it comes to engaging internet users on to your website, well-written blogs, eye-popping designs, easy navigation, and strong calls-to-action are key elements in the customer experience equation. However, there is one more critical factor that is often overlooked, and that is the presence of customer testimonials. While “word of mouth” marketing isn’t quite what …

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USPS Postage Increase

USPS Announces Expected Mid-Year Increase

Due to its convenience, at-home parcel delivery services have become the norm. Because they are so widely-used, the effects of supply and demand are coming into play. Be ready because noticeable changes are coming and they’re going to affect the way you send and receive packages. The United States Postal Service (USPS) has announced their …

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UI/UX Experience

The UI/UX Experience and Why it Matters

In a faced-paced, digital world where surfing the web acts as the omnipresent source of information, UX (user experience) and UI (user interface) are terms that are often used interchangeably but actually have very different meanings. With that, let’s decode the techno buzzwords and dive into why they’re crucial when creating a digital masterpiece. What …

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